Vail Snow Daze 2012

Vail Snow Daze, the party to celebrate the start of the winter season in Vail, ran Dec. 10-16, 2012 with a weeklong lineup of live music, in-town events and more. Founded in 1962, Vail is celebrating its 50th anniversary throughout the 2012-2013 winter season and into the summer of 2013 with a series of events, parties, concerts and more. Vail Snow Daze 2012 is part of this special celebration.

Vail Snow Daze 2013 included live concerts from Wilco, Michael Franti & Spearhead and The Shins as well as a sponsor expo village and a variety of events celebrating Vail's 50th birthday. Learn more about the event at www.vail.com/snowdaze.

Work on Vail Snow Daze 2012:
Planning and execution of media relations efforts

     - Creation and distribution of press releases
     - Pitching to local/regional media
     - Hits in print, online and broadcast media generated more than 75 million impressions
Website
     - Content creation and management
Social media
     - Coordination with Vail social media manager to create content strategy
Event artwork
     - Creation of email blast creative
Other
     - Management of promotions and ticket giveaways with local and national radio stations
     - Weekly ticket sales reporting to artist booking agencies
     - Distribution of collateral materials to Vail concierge and hotel network
     - Distribution of media credentials to appropriate media outlets and management of that media on-site at event elements
     - On-site management of official event photographer